giovedì 2 giugno 2011

MAC COSMETICS BLOGGERS' OBSESSION

Mentre noi stiamo ancora decidendo cosa acquistare della Surf Baby e ci prepariamo all'arrivo della Flighty, le nostre amiche blogger di oltreoceano hanno ben altro a cui pensare. E' stata infatti ufficialmente dichiarata l'uscita di una capsule collection che MAC ha realizzato in collaborazione con 9 delle più amate guru del web americane.

Le fortunate hanno potuto realmente dare sfogo a quell'ossessione che ci accomuna tutte, creando i loro personali colori di ombretti o lipglass. Sono state invitate a Toronto, nei laboratori in cui nasce la magia di questo marchio e si sono sbizzarrite tra provette, pigmenti, creme e paillettes, fino a trovare le nuance immaginate, quelle che avrebbero sempre voluto vedere negli store MAC.


fonte Stylelist.com


La collezione sarà disponibile solo online, in omaggio all'ambiente da cui provengono le ideatrici, quindi non credo possa arrivare sul mercato europeo. Ho voluto, però, riportare la notizia perchè trovo questa iniziativa particolarmente intelligente, oltre che una chiara dimostrazione di quanto sia forte l'influenza che il pubblico può esercitare su un brand, e quanto la realtà dei consumatori sia ormai un elemento chiave di ispirazione per le menti creatrici dei grandi marchi. 

E' anche curioso notare come le scelte di queste ragazze, abituate a testare pile di prodotti di ogni tipologia, colore e formulazione, siano state estremamente semplici e abbiano tutte avuto come obiettivo la portabilità e la versatilità dei cosmetici che stavano ideando.

Per la descrizione dei vari colori e l'indicazione delle blogger che li hanno realizzati potete leggere QUI, inoltre sui rispettivi blog troverete post specifici in cui le ragazze raccontano le loro esperienze e il processo che le ha condotte al risultato finale: una lettura davvero interessante!


E voi? Se poteste creare il colore perfetto, la vostra nuance ideale, quale scegliereste?


16 commenti:

LaDamaBianca ha detto...

Anche a me è piaciuta molto questa iniziativa e l'unico rammarico è quello di non poter comprare il Caqui lipglass.

Borderless*Beauty ha detto...

Lo sai che è anche il mio preferito? :D
Mi piace anche l'ombretto Parisian Skies, quella specie di grigio azzurro avion. Speriamo che i colori che avranno il maggior successo di vendite verranno riproposti, o magari inseriti nella collezione permanente.

La Bisbetica ha detto...

Bellissima iniziativa, leggere come le blogger hanno scelto questi colori è quasi emozionante. Tra gli ombretti sceglierei sicuramente Jealousy Wakes, tra i Lipglass Nitro:Licious 2046.

MissExpensivePink ha detto...

*new follower*

Complimenti per il blog! Ho visto ke hai comprato delle cose dal sito lookfantastic.com in passato, come ti sei trovata in termini di tempi di ricezione?

Anch'io ho un blog,....vieni a trovarmi!!!!

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ViviConVivi ha detto...

wow quante cose carine!
nuovo post sul mio blog, ti va di passare?

Jexika Lyter ha detto...

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Naomi Nail art ha detto...

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Live the Life ♥ Love Cosmetics ha detto...

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